Ghost Business

Ghost Business (Boneyard Key #2)- Jen DeLuca

Berkley Publishing

Release Date: September 9, 2025

Rating: 📚📚📚

Synopsis: Boneyard Key, Florida, is the only home Sophie has ever known. Her love for its supernatural history has flourished into a career, as she guides the one and only ghost tour through the town’s can’t-miss haunted spots. And while her bank account isn’t full by any means, her heart is. Or at least, it was.

But there's a newcomer in town. The son of a Fortune 500 businessman, former theater kid Tristan has grown his tours from a fraternity fundraiser to a multicity ghost tour conglomerate. It’s doing well, but not well enough—if he can’t prove that he’s solidly in the black by the fall, Dad’s going to pull his funding, spelling the end of his career. Boneyard Key, with its haunted reputation, seems like the perfect place to boost his bottom line.

When the two ghost tours clash, Sophie’s expletive-filled rant goes viral, and the rivals strike up a deal. Whoever has the most successful business by summer’s end stays, while the loser must ghost. But the more Tristan comes to appreciate Boneyard Key, the more Sophie comes to appreciate Tristan, and what starts as begrudging respect becomes something spicier. Can they put their feuding businesses aside to make room for a chance at love, or is Boneyard Key too small for two ghost tours?

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Welcome back to Boneyard Key, Florida! It's the most haunted town in Florida and Sophie has been running ghost tours for almost 6 years. She's working hard to make it an interesting mix of town history and homage to the local ghosts and telling everyone's stories correctly is important to her. Which is why when Tristan Martin blows into town and sets up a rival ghost tour, using stories that have nothing to do with local history,  she's not happy. They agree to a deal: whoever has the most successful business at the end of summer keeps the tours. But in a small town you can't avoid anyone, and outside of work hours, Sophie and Tristan find they might enjoy each other's company more than they want to admit.

I wasn't too sure about Tristan at first. He was the brach, cocky newcomer who spoke without thinking, proposing a challenge to Sophie and thinking only of himself. But the more time we spend in his head and the more vulnerable we get to see him, the more I warmed up to him. He doesn't have it easy with a dad who can't wait to pull funding and crush his start-up business, who looks at numbers instead of people or circumstances. Tristan loves dealing with people, he loves acting, and is deeply sensitive and hurt by his father's rejections. So he's prepared to do anything to prove his father wrong. But he picked the wrong town to keep pretending ghosts aren't real and some of the locals are prepared to let him know they aren't thrilled he's getting the stories wrong! Watching him discover that ghosts are real was a lot of fun, both the shock and then the awe.

Sophie is a fun and relatable character I enjoyed getting to spend more time with after Haunted Every After. Her devotion to getting the stories she tells right really hit a note for me. This is her home and she wants to share it andher love for it with the tourists who visit. So her reaction to Tristan coming in to profit on the town's reputation is pretty understandable. I also liked seeing more of Libby and Cassie and meeting a few more locals- especially seeing everyone come together when they need to.

The pace ran medium to slow in some spots and while I enjoyed the characters, their relationship was a little on and off for me. The spark and chemistry is there right at the beginning  and all the yearning and grappling with an enemies to lovers aspect worked, but I wish they'd talked more. Their problems didn't get sorted until the very last second. I did like how they made things work, but they weren't working together to solve problems the way you would in a relationship. I won't spoil the ending here, because they do obviously make it work, but it just felt like they weren't on the same page for the important stuff, figuring it out together. And that would have made it stronger I think.

Not as strong as Haunted Ever After or the Well Met series, but a fun return to Boneyard Key. Plenty of funny lines and lots of good friendships. A good, fun read.

I received an ARC of this book from NetGalley in exchange for an honest review